Search engine optimization consultants skills
Search engine optimization consultants are used primarily to optimize website html elements and page properties. important parts of a search engine optimization strategy.

A search engine optimization consultant can more readily maximize visibility on search engines if you include them from the beginning of your website design. Most website designers do not, this complicates matters especially if you decide website design, copy and content are not to be modified during the optimization of the website.

The skills a search engine website optimization consultant should possess are:

Reciprocal links:

A complete understanding of website design and an understanding of how reciprocal linking campaigns and Search engine channel reviews fit into a search engine optimization strategy.

keywords strategies: Website design as applied to the development of keywords and phrases list, implementation of keywords list

knowledge of HTML: differentiate between website design and code skills. A website can have ugly, poorly done HTML, and still be an aesthetically design and be search engine friendly

Search engine language skills:Website Copy and word skills

knowledge of search engine optimization website boosters: optimizing html elements and page properties.

Search engine submission strategies,website design planning and budgeting: A detailed budget outlining why you are paying for submission and how that will be leveraged. The order of website pages as they are submitting to Search Engines.

submission tracking:

A list of all search engines submitted to with details of indexing and re-schedules Reciprocal Links:
Most assuredly Googles rising fortunes using link analysis as part of its algorithm is going to increase the importance of this as other search engines are sure to follow suit. A background in or thorough knowledge of website Internet marketing has been added to the skills a search engine optimizer and marketer should possess.

Reciprocal linking was a service many search engine optimization consultants didn't do. It was done by a different person or department. The reason being that search engine

optimization is a very technical skill, rooted in manipulation of HTML attributes reciprocal linking are definitely marketing skills. Marketing requires highly honed organizational and language skills.

Link analysis in a search engines algorithm is not based on just having a large number of links to the site. The quality of links to that website, quality of content on the website etc. of the website is important.

Since this means the websites in the highest positions have the highest quality the search engine optimiser should be providing a list of the top sites to be used in the reciprocal linking campaign.


Earl Lewis started his computer career in 1975.After many years as a design engineer holding several patents

In those days there were not many computers to choose from.In 1978 along came the Sinclair ZX 81 which made home computing acailable to the general public.

In 1982 along came the Sinclair Spectrum and Earl soon started work writing programs for it,including the worlds first version of" Trivial Pursuit "written mostly in Machine code to overcome the slow speed of the machines "BASIC" language by by-pasing the interpretation necessary to run BASIC.

This was followed by MUSIC Programs,House design programs,all of which would seem pretty basic to the programs written today,but with 16K of RAM it was hard to do to much.

Since then Earl Lewis Has designed and run many Websites,and now specializes in search engine Optimization,as he says he is amazed at the amount of expensive websites there are that have never been optimized,and therefore don't rank highly on the worlds search engines

YOU CAN E-MAIL EARL HERE for web design and search engine optimization


As early as the seventeenth century, mathematicians were trying to create a machine that could perform basic mathematical functions such as, addition, subtraction, division and multiplication, and around 1640, Blaise Pascal, a leading French mathematician, constructed the first mechanical adding device. The programming language, Pascal, which is widely used today, was named after Blaise Pascal to honour his contribution to the development of the modern computer.
1804 saw the introduction of an automated punched card machine, which was used to operate weaving looms. This was the first known use of programmed instructions, which led the way to the concepts behind today's computers. Around this time, British inventor, Charles Babbage, designed an all-purpose problem-solving machine, the difference engine, which had a mechanical memory to store the results of calculations.

Babbage's partner, Augusta Ada, suggested using a binary system rather than decimal for data storage; she also refined the design of the analytical engine to include the automatic repetition of a series of calculations - the loop, a procedure used routinely in modern computer programmes.

In the 1850's, British mathematician, George Boole, realised that complex mathematical problems could be solved by reducing them to a series of questions, which could be answered either positively or negatively represented by either a 1 or a 0; thus the binary numbering system and Boolean logic was founded. This theory of Boolean logic became fundamental to the design of computer circuitry.

The early twentieth century saw the next stage in computer history, the first electronic machine, capable of solving simple differential equations. In 1937, George Stibitz constructed his complex number calculator from batteries, flashlight bulbs, wire and strips of metal from a tobacco can! This was the first binary adding machine, and paved the way for all digital computers.

In 1939, John Atanasoff and Clifford Berry built the Atanasoff-Berry computer, known simply as ABC, which is now acknowledged as the world's first general-purpose electronic digital computer. At the time, it raised little interest among the scientific community, and when Dr Atanasoff contacted IBM about his machine, the company said that it would never be interested in an electronic computing machine!!!

In 1941, at the height of the second world war, the first operational general purpose computer was built for Germany by Konrad Zuse. This machine used binary logic and employed vacuum tubes, which increased its speed by a factor of 1,000. However, when Zuse applied for funding to use his machine to break war-time codes, an estimated 2 year project, Hitler refused, insisting that the war would be over before the project was finished!

Alan Turing, an eccentric English genius, pursued Zuse's work and capitalised on his vacuum-tube technology. Turing constructed the Automatic Computer Engine (ACE), which could process 25,000 characters per second and which has also been described as the first programmable digital computer, a point still argued by many historians. In 1944, Howard Atkin, a US Harvard mathematician, completed the first automatic sequence-controlled calculator, the Mark 1. This monster was 51 feet long and 8 feet high and it contained over 750,000 parts strung together with 500 miles of wire.

In 1942, in the University of Pennsylvania's Moore School of Engineering, John Mauchly and J Presper Eckert built a machine to compute artillery firing tables for the Amercian goverment; this device weighing 30 tons and containing 100,000 electronic components, including 17,000 vacuum tubes, was called the Electronic Numerical Integrator and Computer (ENIAC). This machine was 80 feet long and 18 feet high and utilised the decimal numbering system. Mauchly and Eckert also claimed that ENIAC was the first general-purpose electronic digital computer, but in 1973 this matter was settled by a US court, which declared that the Atanasoff-Berry computer was entitled to that honour.

Improvements continued until 1959, when both Jack Kilby, at Texas Insturments, and Robert Noyce, at Fairchild Semiconductor, discovered that resistors, capacitors and transistors could be made from a semiconductor material and that vast numbers of transistors could be etched onto a single silicon chip. Thus, the age of integrated circuits had arrived, and from this point forward, computers continuously decreased in size and increased in power and performance.

The IBM System/360 series of mainframe computers, designed by Gene Amdahl, were introduced in the mid 1960's. The System/360 was a family of machines, with upward compatibility throughout the range providing a relatively cheap upgrade path. This was the era of miniaturisation, and in 1963 the Digital Equipment Corporation produced the first minicomputer, the PDP-1.

By 1970, Intel had produced a memory chip that could store one Kilobyte of information and in the early 1970s the same company managed to intergrate the arithmetic and logic functions of several chips onto a single chip, the world's first microprocessor which enabled the development of the first microcomputers. The earlist microcomputer, the Altair 8800, was developed in 1975 by Ed Roberts; this machine used the Intel microprocessor and had less than 1 kilobyte of memory. This was quickly followed by Tandy's TRS-80, Commodore Business Machine's Personal Electronic Transactor ( the commodore PET ), and the Apple 11, developed by Steve Jobs and Stephen Wozniak.

The market for microcomputer software was also developing at this time, and in 1974 Bill Gates and Paul Allen developed Microsoft BASIC which was used by all of the early microcomputers. In 1981, a momentous year for Microsoft and its founders, IBM adopted Microsoft BASIC and Microsoft's new microcomputer operating system, MS-DOS, for its own microcomputer, the IBM Personal Computer. By 1984, the IBM PC and the MS-DOS operating system had become the de facto standard adopted by all microcomputer suppliers. Microprocessor development, led by Intel and Motorola, was rapid; Intel chips set the PC standards and Motorola chips were adopted by Apple for its Macintosh range. Intel's early 8086 was superseded by the 80286, quickly followed by the 80386, 80486 and Pentium range.


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for website design and search engine optimization YOU CAN E-MAIL EARL HERE

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